Measuring The Waste Management Performance - Myassignmenthelp.Com

Question: Discuss aboutthe Measuring the waste management performance. Answer: Background The business plan is based on recycling plastics by the popular company Plastic Recyclers Australia PTY Ltd. This company has a sole system of making use of their service with the implementation of state of the art technology. Through this business plan it will be a great opportunity to reuse and recycle of most forms of plastic which otherwise would have been dumped in the garbage. The idea of recycling plastic is not new and it has been implemented by many companies in their activities. But with the new concept and technology used by plastic retailers in Australia it will be an extraordinary step in the history of mankind and environment (Jayasinghe and Baillie, 2017). The company has an internal system of sorting, mixing and developing the different forms of plastic in order to create a large variety of environment friendly and sustainable quality products. The specialty of these products is that they are manufactured in Australia itself and have a warranty of 25 years. Such outstanding actions of this company make them different than their competitors in the market. All kinds of plastic products are available in this company ranging from solid recycled plastic or composite product. Recently the company has upgraded their system with the introduction of Ultralast to paint the products as per requisite (Chidambarampadmavathy et al., 2016). Mission Plastic Recyclers Australia was established in the year 1999 with the mission of finding a commercial solution to the dumping of public waste and use those to create a recycled product which otherwise would have polluted the environment. It is a private company that has several stakeholders with the common form of interest in securing and preserving environment. Product offering Plastic Recyclers Australia excels in selling solid recycled plastics and composite products which are brought directly from the factory to the customers. The company is unique in comparison to other similar companies in market because all of their products are non- toxic and they do not even leak. The products that this particular company offers are absolutely amazing and they can be considered as safe substitute to CCA treated pine. Even the company takes pride in creating 100% solid and recycled plastic products due to the tough appearance on the outer side. Due to the strong and sturdy outer side it does not form a scratch like the soft and combined inner side (Schmidt, 2016). Because of the unique quality of product offered by the plastic recyclers such as bollards and garden edging they are different from other companies in the same sector. The consumers have the opportunity to buy products directly from them at the price of the factory which is very reasonable. Therefore the plastic recyclers company has the most appropriate solution for any projects pertaining to bollards, garden edging, retaining walls, posts, car park wheel stops and stakes. It will be helpful for the customers to use these products as they are fire- proof, non- toxic, fade and also resistant to scratches with a guarantee of 25 years for all products (Kalatzi et al., 2015). Market analysis The major part of a business plan constitutes of the market analysis. In this particular field two factors are determined, one expertise in the particular market and two, attractiveness of that particular market from the economic point of view. A market analysis consists of both qualitative and quantitative assessment of the market. This refers to the consideration of both volume and value of the market size along with the purchasing behavior of the customers and their segments, the competition involved in the market and also the economic environment with respect to barriers to entry and the regulation (Anh et al., 2017). Generally, for a business plan 6 factors are considered which are target market, demographics and segmentation, market need, competition, regulation and barriers to entry. The review of any recycling industry throws light on the fact that the specific industry has become efficient and profitable than ever before. Due to the increase in the price of petroleum, plastic recycling is of great value as it saves and conserves the natural environment and also helps in decreasing the production costs. There is a great variety in the range of products which are utilized in the form of recycled pulp from the post- consumer paper and cardboard. For the plastic recyclers Australia two factors will be taken into consideration in terms of market analysis and these are industry analysis and competition (McGain et al., 2015). Industry analysis A recycling plastic business such as plastic recyclers Australia includes a huge base of scrap suppliers, shipping provisions, recycling plant and the buyers of the end product. The particular company alongside other plastic recycling company desires to maintain a direct procurement relation with the bigger suppliers in the market. It can be found out from the analysis that any recycling plastic business such as plastic recyclers Australia need to have an incessant availability of scrap plastic (Schmidt, 2014). It can be affirmed from the industry analysis of the plastic recyclers in Australia that a macro plastic recycling business cannot depend on the solo recycling plastic bags along with the recycling plastic bottles in order to create a gain in the business. An overview of the industry of the plastic recyclers has addressed the probable energy savings for the plastic recycling industry. If the plastic recyclers Australia are able to assure a continuous large supply of the plastic scrap where the buyers will provide a market price that is above the average (Sheriff et al., 2017). Following are the points that can be taken into consideration- There is a necessity to be in contact with a number of plastic scrap buyers in order to get hold of a pound and a ton of estimated scrap plastic. Provides an opportunity to act as the medium for those who have a comparatively small recycling plastic supply business. Moreover, if a recycling campaign can be started in the local offices and educational institutions then the recycling industry can be increased (Mohammed et al., 2017). Competition Plastics and the polymer products play a major role in contributing towards the total waste generation of Australia. This is because they are incorporated in a different kind of materials in all the plastic industries all over the world (Bajracharya et al., 2016). There are 7 categories of plastics on the basis of the composition of materials used along with a number and the symbol as given below- Fig: codes for identifying plastic Source: (Zaman, 2014) Direct outflow of the reprocessed plastics is generally in the form of smooth flakes which can be further reshaped in to the finished products. The finished products that are obtained in such a way will fall into the same category as the input plastic but that might not always serve the original purpose of the materials those are collected. The types of plastic are categorized as the physical composition of the products in order to provide a better level of evaluation in the market. The reason behind doing this is that there is more practicality in grouping the recycled products from a broader point of view. But the truth is that the various types of the recycled plastics actually serve the same purpose (Turner Filella, 2017). The dominating markets for the recycled plastic materials are explained below- Products- food and beverage containers; packaging film Competing products- virgin food packaging and film Clients- manufactures, packagers, intermediaries and suppliers of the plastic products Degree of competition- the special tools and equipments for the reprocessing of plastics is not much of capital intensive but the relationship with the suppliers who are involved in feed stock and end markets are very critical (Yaghoubi et al., 2016). Primary Target market For the plastic recyclers Australia there are 4 types of target audiences with whom they need to communicate. The 4 groups are given below- Householders- they are the primary focus of communications Internal groups- the staff of the local government offices, other senior officers and the elected members External groups- they do not come under the primary group such as the media, community people, and other local authorities Partners and advocates- they are the groups of probable partners who help in communicating the messages and these include the schools and community groups (Kubicki et al., 2015) All these groups mentioned above are important for the plastic recyclers and the waste management program. It is important to identify the contribution of all of these groups in the reduction and recycling of waste materials. In this way it will be determined whether the communication needs programs will be achieved or not (Auxilio et al., 2017). If all the householders are considered as the primary target market in this case then it is important to collect information from them for describing the community. The necessary part is that the community is made up of different sub-groups. With primary research on the waste behavior the segments of recycling behavior can be identified on the basis of the factors that motivate and influence the people in their waste behavior. The research will be useful if the advantages and disadvantages of participation can be identified. For instance, there is rare chance of a green dust bin being used by people living in highly dense areas of housing (Worm et al., 2017). Marketing Plastics have always played an important role in the in the consumer and industrial products and thereby bringing in outstanding challenges to the initiatives of recycling. Whenever the plastics are sorted, immediately they are marketed to the different processors that make use of the waste plastic into different kind of products. There are some plastics which can be processed easily in comparison to the others leading to huge differences both in marketability and the market price of each and every form of the scrap plastic. In most of the cases the waste plastics are sold to those processors who excel in manufacturing the intermediate product which can be further sold to another company and in this way the processed and reprocessed plastic can be further used to create the finished product. The plastic is ultimately changed into a wide range of products such as bottles or the fabrics in the t- shirts (Hedayati et al., 2014). Product Plastic Recyclers Australia has always been successful in selling solid recycled plastics and composite products which are bought by the customers directly from the factory. The company is exceptional in comparison to other same kind of companies in market because their products are non- toxic and free from leakage. The products offered by this company are totally and they can be considered as safe substitute to CCA treated pine. Even the company boasts of creating 100% solid and recycled plastic products due to the strong and sturdy external appearance and because of this fact it does not form a scratch like the soft and combined inner side (Bajracharya et al., 2015). Due to their special quality of product offered by the plastic recyclers such as bollards and garden edging they are different from other companies of the similar industry. The consumers have the opportunity to buy products directly from them at the price of the factory which is very reasonable. That is the reason why the plastic recyclers company has the most appropriate solution for any projects related to bollards, garden edging, retaining walls, posts, car park wheel stops and stakes. It will also be of great help to the customers to use these products as they are fire- proof, non- toxic, fade and also resistant to scratches with a guarantee of 25 years for all products. Pricing For sustainable products price has always come as an issue and thus restricted the products acceptance and growth in the market. The recycled products of plastic are more costly because the reprocessed ingredients might cost more than the original resources. The high price is also dependent on the cost of manufacturing and transportation. For instance, if the price of transportation is high in exchange of a lower polluting renewable energy fuel then the price point will be high. A price gap is thus created among the traditional products and the sustainable products which are commonly known as the green pricing gap. In this way the products become out of reach for those people who want to use the eco- friendly products but cannot afford to do so. If the recycled and the reprocessed products are competitive with regard to price, product, place and promotion then sustainability will be able to give that product a competitive edge (Arulrajah et al., 2017). Distribution Distribution of the products will be such that it can be purchased from there and also distributed to the location. For the recycled plastic products the place can either be a physical store or internet for serving the purpose of e- commerce or rather, an e-tailer. There are certain retailers with physical store outlets who stress on sustainability and therefore practicing more to get hold of it. Moreover the consumers are also cautious about the environment and the emission of poisonous materials. With the increase in the trend of practicing sustainability the retailers are also getting associated more with the local community in comparison to the national and international companies. Promotion Through the use of promotional tools the company keeps the people aware about the product and markets them. It is the psychology of the human beings to keep the image of brand of a product or service intact in their mind. In most of the cases the strong and positive brands should have such a brand image that will create an affirmative impact on the people as well as on the environment. For the recycled plastic products advertising, personal selling, public relations, mobile marketing, social media, consumer and trade promotion and digital marketing are the key promotional tools that can be used for propagating the sustainable products (Barraclough et al., 2017). Fig: Outdoor advertising Source: As created by the author Financial plan Financial plan is the activity to identify the method in which a business will be able to afford and attain the strategic goals and objectives of the company. In general the company creates the financial plan as soon as the vision and the objectives are set for the company. it consists of the important financial statements For the particular company plastic recyclers the financial plan has been attached in the appendix part. Critical risks The risk analysis in the business plan focus on the fact that the probable risks are calculated and the preventive measures are being taken care of beforehand. Below is the critical risks given in the plastic recycling industry with special focus on plastic recyclers Australia. Chances of occurrence Risk factor Repetitive stress injuries High High Traffic accidents Medium Medium Noise Low low Exposure High High Electrical accidents Medium High Bibliography Anh, H.Q. et al., 2017. 5. 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