Banning packed lunches Research Paper Example | Topics and Well Written Essays - 2500 words

Banning packed lunches - Research Paper Example According to the article on the website of Mother Nature Network (MNN) which first appeared on April 12 this year, the principal of Little Village Academy in Chicago has made a move to ban packed lunches after seeing kids drinking soda and eating junk foods for their lunch. Considering different factors, this initiative by Carmona may be applauded by other school officials who in turn could implement the same policy. Carmona’s observation of children carrying unhealthy foods and beverages is true. It happens in every school, regardless of the children’s economic status. In fact, it is even true at homes. Many parents nowadays allow their kids to eat whatever they like, without thinking of nutritional value simply because they are not home to see what their children are eating, and they themselves have become engrossed with the fastfood nation. The practice of eating processed foods has become a tradition. Many families rely on cooking processed meat in order to save tim e and energy. However, this practice should be stopped right away in order to ensure the health and safety of our young children. At home, parents should monitor what the kids are eating and teach them to take in only those foods which promote good health. Being the second home, schools should take the initiative to care for children and implement the rule made by Carmona. The moment the parents send their kids to school, they are already delegating the responsibility of taking care of their child to school authorities. This means giving full trust to the principal and teachers to decide for the good of the child. Ensuring that children receive the proper daily nutrition they need is one very important aspect of taking care of children. Such role should be ensured in order to secure children’s future. Considering this, Carmona’s move should be implemented in all schools, hence it is high time for school authorities to consider reviewing the said rule. Carmona’s regulation is nothing new. In fact, it is just a response to the state-wide call for health and nutrition. Many nutrition plans have been made beforehand but they still seem to be inadequate especially when it comes to implementation. For instance, according to the website of the Department of Agriculture, the office, with its program called National School Lunch Program, reimburses students’ meals with nutritious after-school meals such as whole wheat bread, meat, milk, and so on. However, this intervention is not preventive of obesity or eating unhealthy foods. According to the Troiano and Flegal (82), the rate of obesity cases among adolescents progressively rises because of eating junk foods. On this note, parents should be alarmed and do their best to teach their kids how to eat healthy foods. However, instead of promoting healthy eating, parents are the ones who tolerate and teach their kids to eat unhealthy foods by preparing fancy lunches such as nachos, desserts, pac ked with soda or other energy drinks. Recognizing the current problem, Principal Carmona is doing a good job, imposing the banning of packed lunches. If parents cannot satisfy the nutritional needs of their children, this is their chance to give nutritious food without too much effort. With a small amount, kids can take advantage of healthy snacks and lunches composed of fresh fruit, drinks, and potatoes. Served at the school canteen, parents can also be assured that the foods are prepared carefully. Nutrition is also ensured as school officials themselves monitor what the

Field trip report Research Paper Example | Topics and Well Written Essays - 2000 words

Field trip report - Research Paper Example Tourists and tourism companies have began to seek more sustainable tourism activities, with one of the key areas being carbon neutrality. Carbon neutrality was introduced for the first time in the climate change context. The industry contributes approximately 6% of emissions of CO2 globally, with 94% being from travel by air. Carbon neutrality’s implication is carbon emission balancing via offsetting of the carbon footprint of a destination. This mainly involves investing in renewable sources of energy and also investing in forestry. It is achieved when a tourist, company, or destination manages to neutralize the emission of carbon from travel and high carbon emitting facilities like electricity generators. This paper aims to report on the carbon neutral activities that support the move towards sustainable development in tourism via the use of indicators specific to carbon neutrality. Introduction In the sustainable tourism context, indicators are sets of information that are chosen in order to make regular measurements of changes in issues and assets which are vital for development of tourism, as well as a destination’s management (Ball, 2009 p101). ... The publication is descriptive of more than forty issues concerning sustainability, which range from natural resource management to control of development, tourist and host community satisfaction, cultural heritage preservation, climate change, economic leakages, seasonality, among others (Ball, 2009 p109). Each issue is listed with management techniques and indicators suggested along with examples and practical sources of information. The publication is also inclusive of how to develop indicators that are destination specific. The tourism industry responded to the issue of climate change in a two fold manner (Association, 2008 p34). These are mitigation and adaptation. In the past, the industry had taken steps to deal with climate change based on service provider activities. The transport operators, both rail and air, tried to cut down CO2 emissions, while facilities for accommodation made an attempt to regulate and control emission. In recent times, however, there has been a push f or the realization of a future with low-carbon. The tourist destinations aim to achieve tourism that is sustainable. This is referred to as destinations that are carbon neutral. In July 2009, Caribbean countries revealed their plan to become the world’s first carbon-neutral destination, citing tourist resource vulnerability assessment, as well as evaluation of tourism’s impact on the environment. This marketing plan does not aim at increasing tourist numbers, but rather their consumption, leading to increased travel quality. UNWTO has set an average tourist consumption of approximately 50%. Carbon neutrality can be defined as the process through which emissions are calculated via a transparent process, reduced and residual emissions offset so

Marketing Strategies of IBM Essay Example for Free

Marketing Strategies of IBM Essay Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed in this study. Initially the proceedings are related to the importance and the use of information in successful marketing strategies by IBM. This is followed by a discussion on IBM marketing strategies in relation to its organisational strategy. The paper also makes an analysis of the application of IBM marketing strategies in global context. Lastly e-business strategies of IBM in the marketing domain are assessed. Evaluation of marketing strategy of IBM International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. Employing the best talents in the industry, IBM is today the largest as well as the most profitable information technology employer in the world. Despite of the adverse economic conditions, the firm achieve a significant increase in its net revenue and income in 2008 compared to previous years. Well devised and efficient marketing strategies have been the key to IBM global success. The company strongly believes that devising effective marketing strategies requires making appropriate decisions that can well enhance all kinds of competitive advantages and can create all kinds of new sources of value for the purpose of improving the organisational revenue growth. According to Luq Niazi, Leader of Strategy and Change at IBM, when the leaders of an organisation think about their business as components, it becomes clear which ones they need to own and which they do not. This clearly indicates the great emphasis that IBM places on the performance and  decision making capabilities of leaders in devising effective marketing strategies. In addition, the firm also considers understanding the requirements and needs of customers as crucial for developing effective marketing strategies. Understanding the innovative demands of customers lies at the core of developing effective marketi ng strategies. Based on IBM market share and dominance in the IT industry, the firm can be aptly described as a market leader. Being a market leader, an important marketing strategy which IBM uses against its competitors is the defensive marketing warfare strategy. The defensive marketing strategy involves the firm employing tactics to maintain its market share. There are several tactics that firms use for defending their market share, such as fortification, counterattack, mobile defence and strategic retreat (Ries and Trout, 2005). Being the courageous market leader that IBM is, the firm adopts the best defensive marketing strategy which is self attack. IBM strategy is cheaper and better than IBM. Aware of IBM tactic, customers wait for IBM new prospects as they know that the Big Blue will constantly introduce new and better products which makes the firm own products obsolete. Another key marketing strategy employed by IBM for sustaining its market leadership is product differentiation strategies. Product differentiation can be achieved using a variety of factors such as distinctive products, reliability, durability, product design etc (Kurtz and Boone, 2006). IBM uses a product differentiation strategy based on quality of performance. In line with its quest for further growth and market leadership, the firm adopts a diversification strategy. The importance of IBM growth strategy has heightened in the current economic situation with companies in the computer industry having faced a massive drop in the industrial production and productivity of computer hardware and the future growth for this segment also appearing dim. In such a context, IBM has strategically reduced its exposure to hardware by diversifying into software and services. IBM also realises the importance of maintaining good relationships with its customers and in line the firm lays great emphasis on trust based marketing strategies. Trust based marketing strategies stress on the need for organisations to gain ethical hold over consumer dealings and also be honest and open about its products and the services. For IBM, adoption of this strategy has been very effective in developing its brand  identity and image. In all of its marketing activities, the firm strives at building customer trust and loyalty. Importance and use of information in IBM marketing strategy The importance and use of information is vital for gaining success. In line, IBM adopted the strategy to take up Social Networking to the work place. It is an absolute means of sharing ideas, complains and letters of appreciation in public. By means of adopting networking opportunities, IBM established its strong hold over competitive market. It is through the provision of Social Networking (SN), that IBM established its commitment to technology and developed an enterprise wide SN mindset. IBM is the first major IT supplier that has got potential provisions for SN and is in the process of changing the entire enterprise along with a credible application to address the market. By means of investments made in the SN domain, IBM has gained enough market strengths in the enterprise lineage, global services, deep pockets and above all in gaining loyal customers. By success of SN, IBM proved to be a fine player in the domain of information networking. The proceedings have added many advantages to its organisational global services. SN for enterprises have been implemented with enough marketing strategies and this is what is providing IBM with technical expertise in the field of organizational/adoption issues. The launching of more facilities related to SN are relevant to the competition of the market. The launcher came up with a new idea and launched it much before the though had developed in anyone mind. The second big thing to the adoption of marketing strategy is the IBMs mindset in the launching of Lotus Connection. It is an information networking process with collaboration-centric approach to SN and helps in information sharing and uninterrupted workflow. By few minutes of exploration anybody can well get hold over its functionalities. IBM kept it easy and user friendly; the basics of marketing strategies. When it comes to the use of information system in IBM, the adoption of unique kind of marketing strategies is predominant. The basic approach is in being innovative and adopting something that is very user friendly and easy for the customer to adopt. Complicacies in the same field can lead to failure of  the same. This is the reason that IBM lays emphasis over making it simple, easy and sharing more than the consumer can expect. Once there is a kind of trust and sense of being facilitated gets into the consumer, he hardly will opt for any other company and this is what IBM believes to the core. Application of innovative ideas in the field of information sharing units can be of great risk, but under the marketing strategy of IBM, this risk has been taken again and again with enough success. IBM marketing strategy in relation to Organisational strategy The strategic effectiveness of an organizational strategy can be measured using SWOT analysis. This is a structure that figure out strengths, weaknesses, opportunities and threats of a particular company. Incorporating the Johnson and Scholes model for corporate strategy into this structure creates three success criteria for evaluating a firm (Rifkin, 2001). These are as following; Suitability can be assessed to identify the factors that will support the strategies. Feasibility is all about the adoption of executing the strategy into practical field. Acceptability is something that will determine the reactions that the organisation will receive by the execution of the strategies. At IBM, employees are greatly encouraged to initiate creative marketing tactics. The application of SWOT and the Johnson and Scholes model proves that IBM has got enough potentiality in developing well crafted assessment about itself. Its main strength lies in identifying its weaknesses. The approaches are all very professional and the marketing persuasions are well structured as per the organisationa l structure. As per the declarations made by the official site of IBM, the basic marketing strategy in relation to organisational strategy adopted by IBM is more concerned about the proceedings led by HRM. The perspectives of organisational dealings are strategically adopted to meet the demands of HRM. The typical business culture of IBM is customer centric and in hence a substantial amount of responsibility is placed on the HR department. It has been marked that on traditional ground many IBM executives along with aspiring general managers are selected for the purpose of improving sales force and market oriented projects. It can be well marked as Samuel J. Palmisano, the current CEO, IBM; initially joined the company in the position of a salesman. With his determination and marketing strategies he achieved the position that he currently occupies (Spooner, 2002). Though it  is unusual for a CEOs profile, but in IBM, growth of the organisation and the people working for it are directly proportionate to performances led in the field and the adoption of the marketing strategies which respond adequately to competitive pressures. Global context in IBM marketing planning In the global context, IBM has proved itself as a strong contender by managing to sustain in the most difficult situations. It has overcome the twists and turns it initially faced in adjusting to the bricks-and-clicks business structure. Overcoming all the hurdles IBM is now achieving milestones through the advantages forwarded by brick-and-click enterprises. It is through this enterprise structure that IBM has transformed into a major player in terms of getting hold over global marketing plans. Its formulisations are inclusive of creating a global brand blueprint. It is a mode that usually gets expressed locally and after attaining some success approaches on global grounds. IBM always follows the process of establishing central framework and then architects the relevant consumer experiences to gain consistency with the brand. IBM always concentrates in gaining single view from its consumers and that helps in assessing the risk factors of global marketing strategies (Rometty, 2001). In order to meet the diversified point of views, IBM follows the structure noted below; Process of analysing the context of when, where and how the appropriate and relevant customer data can be collected. This is an approach that is done under the provision of practical market survey. The means to create absolute governance framework with special attentions led over management policies and overall practices. These are the sources that are collected through the purpose of encouraging customer centricity added by the scope to safeguard customer privacy. Approaches led by institute consistent processes for target customer is the next step. In this process the relationship led by the management across all the domains of sales and provided services of the organisation are scrutinized professionally. The process of appointing efficient team leaders and strong management initiators. IBM also appoints a leader who can perform as a single customer advocate and is very much accountable for all the sorted touch points. The marketing strategies adopted by IBM to meet global demands and competitions are well inclusive of a robust infrastructure. It has the provision for optimising flexibility and  a hub-and-spoke architecture for collecting consumer demands on global arena. There is also well marked acknowledgement for all the innovative ways adopted by the partners of IBM. Developments attain by the partners of IBM in global terms is also directly related to the marketing strategies followed by IBM. IBM understands the fact that partners can add much hold over the local market and can reach the consumer with more in-depth formulations. This is the reason that they believe in developing capitalized relationship with these partners for future opportunities. IBM and e-business strategies The motive of any electronic business is to efficiently meet consumer demands through internet networking. The internet provides a medium for businesses to reach out to customers globally at very low costs. It is an exclusive means adopted through the dealings related to information and communication technologies. In case of IBM the role of e-business is very strong. Through e-business strategies, IBM is equipping itself with all kinds of external activities and is applying determined relationships for respective business dealings; with individuals, diversified groups and corporate clients. According to Who Says Elephants Cant Dance?; a book by a former CEO of IBM, Louis Gerstner (2003), IBM approach for e-Business strategies is handled by specialised e business teams operating under IBMs marketing department. It is through its e-business strategies that IBM is able to link its internal as well as external data processing systems with greater efficiency and flexibility. E-business helped IBM in reaching closer to its consumers, conveying the message of reliability and in urn enhancing customer loyalty to the brand. The proceedings led by IBM for the development and implementation of e-business concentrate on the diversified functions occurring through electronic capabilities. IBM is also a part of the entire value chain proceeding for more profitable dominance over the local as well as global market. There are some predominant sectors where the e-business strategies are applied to gain more trust and money from the consumer. These activities are noted below; electronic purchasing supply chain management processing orders electronically handling customer service cooperating with business partners These proceedings add special technical standards in the e-business structure of IBM. The firm also utilises e-business strategies to exchange of data between its partners and associate companies. As a matter of fact the e-business strategies of IBM are not much different from the other marketing strategies. The basic difference however depends over the expansion of management for sending and receiving contracts from the consumer. It is under this strategic implementation that IBM has adopted many local dealers to be a part of its services. These dealers are of course selected through some professional modes. The reputations of these dealers are marked by IBM first before offering the partnership. In terms of services for each product sold through e-business, IBM provides appropriate training to all those people who are a part of this structure. With strategic planning IBM is also into the dealings related to integrated intra and inter firm business proceedings. Conclusion From the above discussions, it can be derived that the marketing strategies adopted by IBM are built on the structure of trust based marketing, defence marketing warfare, product differentiation and diversification marketing strategies. It is through the appropriate use of these theoretical approaches that IBM has established itself very strongly in the traditional marketplace as well as in the burgeoning online marketplace. IBM strives at fulfilling the needs and expectations of its customers and in enhancing customer trust and loyalty. The products and services provided by IBM can guarantee their utility to the customers satisfaction. In a nutshell, IBM is a courageous risk taker that places great emphasis on innovative ideas for further growth. In line, the firm explores the consumers domain through proper hold over local and global proceedings. References Emerson, W.P. (1996) Building IBM: Shaping the Industry, Massachusetts Institute of Technology, USA. Gerst, Louis V. (2003) Who Says Elephants Cant Dance? Leading a Great Enterprise through Dramatic Change. Harper Paperback Ham, A. and Rastelli, L.G. (2002) Marketing Essential techniques and strategies geared towards results, John Wiley and Sons Inc, USA. IBM Global Business Services, http://www-935.ibm.com/services/uk/index.wss/home [retrieved on 19th Nov. 2009] Kurtz, D. L. and Boone, L.E. (2006) Principles of Marketing, 12th edn, Thomson South-western, USA. Ries, A. and Trout, J. (2005) Marketing warfare, Pearson, UK. Rifkin, J. (2000) The Age of Access, Putnum Books, New York Rometty, Ginni (2001) Five marketing tips for the digital age. http://www.935.ibm.com/services/au/index.wss/ibvstudy/igs/a1006209?cntxt=a1005848 [retrieved on 19th Nov. 2009] Spooner, John G. (2002) IBM meets lowered estimates. Staff Writer, CNET News April 17, 2002 http://news.cnet.com/IBM-meets-lowered-estimates/2100-1014_3-885259.htm [retrieved on 20th Nov. 2009] Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/marketing-strategies-of-ibm.php#ixzz3JFUjpwpr

Dufays Piece for Peace: an Ironic Battle Between Structure and Word Es

Dufay's Piece for Peace: an Ironic Battle Between Structure and Word On April 8, 1433, the Pope Eugenius and Sigismundus, King of the Romans, united to sign a treaty of peace. The king was crowned Holy Roman Emperor and there was much celebration. To commemorate this joyful occasion, Guillame Dufay wrote the motet "Supremum est mortalibus bonum" ("The highest good for mortals is peace"), including the names of these two honored men in his great sustained chords near the piece's conclusion (Bent, CD notes). Dufay's main text is shared by his top two voices, the triplum and motetus, and is divided into two stanzas. The first 12 lines comprising the first stanza speak of the benefit of peace to men of all classes and of the freedom and joy it brings to the natural world. The second stanza, encompassing the final 8 lines, prays for the eternity of peace and praises Eugenius and Sigismundus, the envoys of peace. Dufay carefully sets these words to music, colorfully painting their meanings before our eyes through his rich melodic lines. Ironically, however, as he also struggles to bring isorhythmic structure and support to his work, he battles between text and design, foregoing a sense of peace to create a curious collage of his musical ideas. Dufay's motet is of isorhythmic design, employing a repeating tenor line that moves slowly beneath the other parts, functioning as a foundation for the work. As noted by Grout, isorhythmic motets have tenors built up of colors (the "repeating series of pitches") and talea (the "long recurring rhythmic unit").1 Dufay's tenor has six 15 bar units of a certain talea. His piece is curious, for we could interpret it as having two colors, since the entire melodic line of the tenor repeats only o... ... the last three measures of the work's introduction, bringing the motet full circle. The last two beats of bar 119 tease us with odd tension and dissonance on the final "men," which is peacefully resolved on the final cadence of bar 120. (Play Example 12) With "Supremum est Mortalibus bonum" Dufay has created a piece that lavishly illustrates text while also employing fauxbourdon and isorhythmic design. With so many competing forces fighting to be displayed and heard, Dufay's work about peace is ironically at war with itself. Though a fine composition on all these levels, a careful listening and analysis leaves us feeling unsettled and certainly not at peace! Works Cited: 1Grout, Donald J. and Claude V. Palisca, A History of Western Music, (New York: W. W. Norton & Company, Inc., 1996) 104-105. 2 The New Grove Dictionary of Music and Musicians, Vol. F, 434.

Compare and contrast Everyman and Christian in Bunyan’s Pilgrim’s Progress Essay

The Dreamer is the narrator of this religious allegory. It is based on the injunction in the Sermon on the Mount (Matthew 5) to seek first the kingdom of God. Christian‘s family don’t understand him, even think him mad perhaps. He leaves home carrying the book that inspired him, one of a number of pilgrims we encounter in the story, and he travels along the King’s highway. He meets many characters and encounters many of the problems we all face in our lives. He travels alone, almost isolated from all that is going on around him. As he travels he resists temptations of various kinds that would distract him from his journey and eventually he reaches the celestial city. Pilgrim reflects Protestant thinking of the time. Pilgrim travels in hope of heaven, rather than in fear of death as ‘Everyman does. Inspired by her husband his wife Christiana eventually makes a similar journey. Pilgrim , though an ‘everyman ‘ is based on Bunyan’s own experience, rather than a more general one. He had lain in the dungeons of Doubting Castle and had overcome Despair. His advisor, the Evangelist, is a positive figure rather than the negative one of Death in ‘Everyman’, even though Death is sent by God. The story is told in a very serious way. ‘ Everyman’ is an earlier work, a medieval morality play from the 15th century. It is much more light hearted despite its serious message. The morality plays used allegory just as Bunyan did to show the difficulties that Christians face in life. The character is told by Death that he is about to die. Everyman is deserted by his false friends, rather than isolating his self from them as Pilgrim does. Even his family desert him. He would not have carried a bible as they were not available to people in general. In the end it is only his good deeds that he can rely on while Pilgrim relies on Faith. Everyman reminds us right from the start that he represents every creature called to give account of themselves, but Christian is much more of an individual, one among many different people making their way to the Celestial city by various ways. One other difference is that the story of Christian was in book form – available only to the literate. ‘Everyman’ is a play that anyone who speaks the language can follow and learn from. Reference http://www.bibliomania.com/0/0/242/1883/frameset.html

Should We Still Have States Essay - 1617 Words

Should We Still have States? States are an integral part of our governmental structure: however, the relationship between states and the Federal Government has changed over time. Framers of our Constitution and the country, such as Hamilton and Madison, disagreed over the role of government and which level of government was best suited to serve citizens. Nevertheless, states were kept as a key component of our government system. The American form of federalism and the balance of power between states and the Federal Government has also changed as the result of several key court decisions and will likely continue to change as opinions on responsibilities of government and interpretations of the Constitution change. States will always have a major role in establishing laws, providing public services, and making economic decisions that are most appropriate for their constituents. Sates will also continue to be a check and balance against a too-powerful centralized government. The communication between states also c reates a balance so that national government does not become too powerful. When the United States was formed, there was much discussion over the structure of government and how much power a centralized, federal government should have. Hamilton wanted no states to be established and wanted punishment to states for disobedience. Hamilton stated, A government, the Constitution of which renders it unfit to be trusted with all the powers, which a free people ought toShow MoreRelatedThe Immigrant Problem in the US1780 Words   |  7 PagesThe United States is one big melting pot of different kinds of people and this is what makes the United States so unique. Our ancestors at some point or another came over from a different country to start a new life for many different reasons, such as a better job opportunities and better quality of life. Many of us forget this to be true since our ancestors have lived in here for generation after generation. 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Art Is an Expression - 1389 Words

Art History 6A 19 November 2011 Triumph! Art is an expression that we as humans do as a way to express and communicate with others. Through art every painting/sculpture has an intended purpose and message/story to convey. No matter what race, gender, or class, one can understand what message is being shared or find an entirely opposite interpretation other than what the artist intended. It can relate to the individual on a personal level, and that’s the beauty of art. In this essay I will be writing about two pieces of art that have been around for thousands of years. I will be comparing and contrasting the Palette of King Narmer (back) and the painting â€Å"Ti watching a hippopotamus hunt.† Both murals contain symbolism, as well as†¦show more content†¦The falcon is placed on top of a head sitting on papyrus representing Lower Egypt. This signifies the triumph and power Upper Egypt had over Lower Egypt. In the painting of Ti Watching a Hippopotamus Hunt animals individually serve no significant va lue, but as a whole in Egyptian art a successful hunt is a metaphor for triumph over evil. In the palette of King Narmer there are a series of hieroglyphics used to signify the powerful King Narmer making Narmers palette the earliest existing labeled piece of art. In between the bullheads are hieroglyphics of a catfish (nar) and a chisel (mer) within a frame representing the royal palace. The fish also pays tribute to the Nile River since Egypt strived and lived off the river for all its resources such as food and water. In the painting of Ti Watching a Hippopotamus Hunt there are no hieroglyphics used because it was intended for the dead. Its purpose served to represent and honor the loved ones passed. In Ti Watching a Hippopotamus Hunt the artist incorporates a unique series of lines/patterns to bring structure and organization to the piece. 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