Importance Of Strategic Planning For Food Service Business Marketing Essay

Importance Of strategic Planning For Food Service Business Marketing EssayStrategic planning is important for the food help furrow, beca lend oneself it matches market opportunities with duty strengths and provides direction to achieve set oddments. A strategic plan is a roadmap for food service business it defines the objectives for each critical area of business development, including organization, management, marketing, sales, target customers, products, services and finances. This modifys an organization to successfully draw a path and progress towards the set objectives. startEach level of the food service business passel benefit from a well-written strategic plan. A strategic plan should be established forrader the start of the keep gild, used to as a flexible document during the first year in business and eventually be updated annually during the life of the surgical process. Although nearing the fetch up of company, strategic plan helps the business, which includes information about the ownership transition benefit.FeaturesThe most important elements of the food service strategic plan includes a summary, mission statement, company vision, industries customer profiles, descriptions of all products and services, competitors information, organization and management structure, marketing dodging and keystone financial statements that include balance sheets, profit loss statement and cash persist statement. The strategic plan is easy to read and understand the companys operations. Most important is to be effective to be used as a measuring rotating shaft strategic plan throughout the year.ConsiderationsIn the creation of strategic plan, owners should collect information such as company mission statement last days vision, target customer base data, departmental budgets and financial documents that include a balance sheet, profit loss account and the cash flow statement. Key findings from the noncurrent year are very important to the partner s, directors, officers or key employees who will be working on the companys strategic plan.AdvantagesStrategic plan springtimes owners peace of mind, well-educated that the company is on the right path towards success. In difficult times, the realization that requires certain aspects of attention is priceless. Owners may be surprised that the communication be ameliorate to find within the company. Company employees can benefit from a better understanding of their roles and the direction of the company. Invest the time in a strategic plan, and the company will be on the road to success.Importance of foreign mission Statement for Food Service Business (Restaurant)A mission statement is written in the best cooperation. The decision makers in society should sit down and talk about their thoughts and how they want to represent the company to the public. Ideas should be bandied about, considered and voted then. Once they thoroughly discuss, create verbally and re-write the statement, they should make sure that it is something that people know to appreciate and buy customers. It should provide a statement that remains relevant no matter the difficulty of the enterprise, and can serve as an instrument to overcome the adversity rallying the troops.Mission StatementOur mission is to use superior product, service and management innovations to build a global foodservice company that serves value and timber-driven meals, demonstrates transparent integrity in the marketplace and has one of the best rates of return on invested capital in the foodservice domain of a functionMission Statements role in Companys SuccessThe above mission statement is firm articulation of the companys customers, employees and the world about the purpose of its existence. Obviously, our food service business exists to make money, to maximize profits and equity value, but our mission statement is more on the front than the bottom line. Our mission resonates with the public and tells them why i t would be advantageous to do the business with our company. This mission statement represents the companys vision, as the company wants to be seen by our clients.Mission statements include a statement of purpose, a business statement, and an indication of the companys values. The indication of the purpose expressly the purpose of the company, in our case, a food service companys purpose is to provide the target market with quality food. Mission statement should inspire the staff. Thus, our mission brings a certain focus on the employee as the purpose of their work, crystallized, and they are able to see the value of their contribution.Customers are calm when they are exposed to the mission, as they will be able to see that the company is on its purpose (value driven quality food). There are several(prenominal) things that our Mission Statement addresses, 1), who are our customers, 2) what are their needs and desires, 3) how I can meet those needs and wants, 4) What are the values that have built our company at present, 5) What values are our company want to have that there, 6), we are all constantly veering together with a single purpose or unmarried course.Importance of Vision Statement for Food Service Business (Restaurant)Vision StatementCompanys well-trained staff, careful planning, targeted market segments, excellent menu, unique value proposition, product quality, hours of operation and accessibility will ensure that Company has a promising future. The management style is flexible, progressive and energetic. Enthusiasm of the management and associates will greatly stimulate the project growth.Vision Statements role in Supporting Companys MissionAn organization develops a vision statement and a comprehensive and inspiring mission statement, does not tolerate the opportunity to present themselves peremptoryly to existing and potential stakeholders. All organizations have customers, employees and managers, and most companies need creditors, suppliers and distributors. The vision and mission statements are effective vehicles for communicating with key internal and external stakeholders. The capital value of these statements as tools of strategic management is derived from its specification of the ultimate goals of a company.Entrepreneurial vision provides a context in which people can make decisions at all levels. A shared vision is like a compass and distant destination in the mountains. If you give a group of people a target call for and then turn them loose in the mountains in order to reach this goal, they will belike find a way to get there. You may encounter obstacles and bad curves on the road, but with the general direction of the compass, a clear end goal and the belief that they work to a worthy goal, they will probably reach the target.Key objectives and Companys SuccessKey objectivesEstablish a financial culture of positive net profit from day one in operation.Successful development of the first two stores in cardi nal months.Achieving accumulated revenue for the first thirty-six months of Companys operations, through two operating stores of $5 cardinal.Creating a Dining Icon in the marketplace through flawless execution of standards and companys core concepts at every(prenominal) level of each stores operations.Become a market leader in the fast casual segment nationwide USA.Key objectives and Companys SuccessMeeting breakeven point and achieving net profit from day one in operations will make sure that the company is on right track. This will also enable the company to meet its long-term growth funding requirements from within the company, thus eliminating the need for external funding. Operating the second store within first leash years will ensure the companys growth. It will also increase the brand visibility which will help increase daily customer visits. Achieving five million dollars in revenue will make sure that the company has enough cash to fund its future growth plan and enable the company to use its internal resources for future funding requirements.Our companys initial two restaurants will provide live operational insight into key areas that affect customer service, product quality and profit performance, including size of future restaurants future equipment mix optimum floor plan for the concept optimum restaurant staff strength optimum scheduling-to-peak-demand strategy and menu-mix based on customer preferences reflected in sales reports. Information from the pilot will contribute to a successful roll-out of the restaurant throughout the country.

Reckitt Benckiser And Its Market Global And Bangladesh Marketing Essay

Reckitt Benckiser And Its Market Global And Bangladesh Marketing EssayReckitt Benckiser is a world-wide leader in household, health and personal care areas and angiotensin converting enzyme of the fast growing multinationals. Their success is led by a dynamic and talented team around the knowledge base. They believe in improvement by dint of continuous innovations. They need some products which they mark those products as index smears. RB is run in 60 countries and their products are available in clxxx countries. In Bangladesh RB is operating over a decade and became the almost successful company in their brand category..Though Reckitt Benckiser around the world has taken authentic programs as deviate of their social certificate of indebtedness but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable occupancy. . Reckitt Benckiser has seven outstanding department that has enhanced the p erformance of the organization.Reckitt Benckiser is successfully operating over a decade in Bangladesh, a bitty outlandish in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has al commissions been a potential mart for both local as strong as multinational organizations because of its abundant population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their several(prenominal) products category.IntroductionReckitt Benckiser successfully operating as a globose leader in household, health and personal care sectors for to a greater extent than a century. It is diped on the UK stock ex pitch and rank twenty-third in the FTSE 100.The business house has some ruling brands like- Finish, Vanish, Dettol and Veet in their basket that mother successfully do a strong mark around the world in the same category of products they compete with. Reckitt Benckiser is now successfully operating in no fewe r than 60 countries and most significantly their products are exchange in 180 countries.RB has a very talented and pro-active team worldwide that consists of 23000 personnel.Reckitt Benckiser believes in providing better solution in household, health and personal care products to their consumers through constant innovation. They also believe in looking into those little things that drive people in everyday life. And they promise to continuous focus on their fountainful brands with innovations in these categories. They also promise to delight their consumers through empowering them with solutions to their everyday problems.Reckitt Benckiser is successfully operating over a decade in Bangladesh, a small country in Southeast Asia, with their famous brands like Dettol, Veet, Lizol etc.Bangladesh has always been a potential market for both local as well as multinational organizations because of its huge population and their vigorous buying behavior. Reckitt Benckiser is dominating the market significantly on some of their respective products category.BackgroundIn my assignment I choose Reckitt Benckiser to hold forth on their business operation as a whole in Bangladesh.Bangladesh,a country of southeast Asia with 160 million population ,has a good business environment for both local and multinational organizations. Bangladesh is mostly a plain land with some picks and valleys in the north east side.It also adjudge a remarkable river network across the country. One single language and a rich culture make the country a business hub for any marketers.Reckitt Benckiser Bangladesh Ltd has made remarkable footstep in the country with their leading brand and competitive nature.Reckitt Benckiser Bangladesh has a glorious history of several years in marketing their brands in a very congenial aura. The talents of the employee, their sincerity, honesty. proactiveness, hard work and utmost dedication has brought success. The friendly environment gave each and every employe e the motivation to show their true capabilities on the different sectors they have worked in. The business is made up of seven distinctive functions.We allow give the employee the chance, freedom and motivation to work in any sector they wish. Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization.SalesWe can proudly say that our sales has been excellent and efficient which is the most vital part of our business. We have increased our revenue, market share and had a rapid business growth. Business planning has been our main strength and store sales has been flaw slight. Our teamwork has been excellent which we have shown both locally and globally in our own cultural environment...MARKETINGReckitt Benckisers marketing approach has always been the satisfaction of customer. Each and every marketer call for to meet the demand like the needs and wants of the customer then they solve and have the perfect solution. Each company of every country has its own brand portfolio and our company wants to globalize our brand for customers all over the world, We are giving priorities to our 17 global brands. All marketing teams are working very tight to create a powerful brand and taking into account all the global marketing activities.Research DevelopmentR D is very great for our rising. Without it our future is uncertain. Our marketing concepts transfer our products into one of the bestselling products. More than 40% of Reckitt Benckiser revenue has come from its unique products over the last two to three years. Our five global R D centers are Hull, Montvale, Mira, Ludwigshafen and Sydney, and we have smaller R D centers all over the world. We have got scientists, chemists, engineers and fragrance specialists who gave their main focus on the customers. It is dual-lane into three main groups.The first one is New Technologies a global team that anticipates the future needs of the customers and creates unseasoned-fa ngled technology to make the solution. The second one is Category Development, which works very closely with marketing to launch parvenue products within two to three years. The last one is Scientific Services, which is formed of internal and provincial teams center of attention on products launched and in the existing market. This group utilize its scientific skill for a variety of projects, to develop a new taste alter to deliver a squeeze lowering expenses.SUPPLY CHAINThe supply chain covers everything starting from raw materials to be converted into complete goods. Things happen radically, Reckitt Benckiser always moves ahead of the time. They react very fast to changes, very much sophisticated global supply chain treasured by the business. They extend to on the whole business plan by sustaining their category plus the area. They increase their revenues. They always make gross margin extension plus the upgrading of funds management. If this was not sufficient they guarantee the quality of service and innovative values in no way fall. Their operations of supply is really globalized, in go against of bind supply network leaders. Challenge always lies in getting the perfect goods to the right place at the correct cost.INFORMATION SERVICE nurture Service is vital for the triumph of every kind of business function giving them competitive reinforcement in ensuring protected, international, strong information and data bear on systems are set up. Generally, they demand creating a technological landscape lively enough to deal with changes and capable of being effective in business.FINANCE near 800 finance professional diagonally the earth is generally separated into confined and universal teams. Regard as our net revenues in 2008 were over 5 gazillion and you can get a sagacity of the range at which we labor. Each country in which we function has a confined finance purpose. In the meantime our worldwide finance function is based at Global HQ in Slough, U K. Together, those finance groups work on all aspects of finance from tax promise to cost forecasting to make sure we convey highest investor worth. We pressure and determine business presentation crossways the full assortment of assessment drivers. We also have the accountability of safe and sound statistics reliability and conformity right through the organization.HUMAN RESOURCESWe effort to sense of balance equipped and tactical Human resource purposes transversely the commerce and throughout the world. The worldwide approach always comes first, and the principal spotlight of our Human Resource professionals is Endowment Maturity. We aspire to make sure that our inclusive pipeline of sky-scraping calibre, globally itinerant people are well positioned and well equipped to distribute for the commerce strategic. Searching people of the precise eminence is no straightforward task, and so modify recruitment is a high precedence for HR in the majority markets. In the past people a re aboard, we transgress the accountability for upward their careers through guidance, progress and sequence scheduling. Were the drivers of Reckitt Benckisers appealing and unique traditions and so we require escorting throughout soaring contact behaviors. To conclude, we also signify the advantage of our people manufacture persuaded every person enjoys flaxen management at every stage of the dealing.Reckitt Benckiser in global action surroundingsReckitt Benckiser is devoted to environmentally resonance and sustainable businessSee how Reckitt Benckiser is foremost its peers in the most up-to-date Sustainability Statement .Carbon 20 is Reckitt Benckisers pioneering programme to cut its goods entirety blow trace by 20% by 2020.Our Home Our Planet shows clients how they can help to decrease the total carbon footprint of the harvest they use.http//www.ourhome-ourplanet.com/Community cause out how Reckitt Benckisers is fervently committed to delivering results in social liability.Do Something Big is a major new proposal with Save the Children. Find out moreAltitude with Attitude shows how Reckitt Benckisers high achievers apply the same drive that fuels the business to overcome the Himalayas and raise 270,000 for Hoard the Children.http//www.rb.com/Our-responsibility/CommunityBenchmarkingRB takes part in the report benchmarking indices for corporate responsibility, sustainability and the environmentSWOT AnalysisSwot analysis has always helped an organization to judge their performance in the same competitive market. Here we will like to make an assessment through swot analysis.Strength Reckitt Benckiser Bangladesh is considered as one of the major multinational company.It has a strong brand portfolio that has outperformed the competitors in most of the category of products. Moreover it has some best performing departments that has raised the company image worldwide.WeaknessIn my the company has some drawbacks on marketing their products in Bangladesh due to s mall amount of communication program. Though they are performing well but it could be even better.Opportunity Bangladesh is a huge market with 160 million of population and passionate for spending good amount of money to raise their life style. Moreover it has a very positive atmosphere for the business.Threat Treat is common phenomena for every organization and RB is not outside the line. Threat can be of two type internal and out-of-door threat. I feel RB might have experience political, legal, cultural threats.PESTEL ANALYSISThis is an updated form of pest analysis sometimes known as STEP.PESTEL stands for Political, Economic, Social, Technical, Environmentand Legislative.It is a strategic planning technique that provides a useful framework foranalyzing the environmental pressures on a team or an organization.PoliticalRegulators PoliticiansSocilalcultural change expectations demographics family changeTeam or OrganizationTechnologicalEconomicworld trends Bangladesh trends industr y trendsEnvironmentalcost implications public opinion sites and locationsLegislativeBangladeshlegislationA PESTEL Analysis can be particularly useful for groups who have become tooinward-looking. They may be in danger of forgetting the power and effect of out pressures for change because they are focused on internal pressures.You can use this technique for a large or a small group activity.Scenario cookeryScenario planning is a model for reading near the future in which a corporate strategy is formed by drawing a small number of scenarios, stories how the future may unfold, and how this may affect an issue that confronts the corporation. Royal Dutch Shell, one of the first and leading adopters, defines scenarios as follows Scenarios are carefully crafted stories about the future embodying a wide variety of ideas and integrating them in a way that is communicable and useful. Scenarios help us link the uncertainties we hold about the future to the decisions we must make today.http s//zeniahospitality.com/Scenario_Planning.htmlThe scenario planning method works by understanding the nature and impact of the most uncertain and important driving forces affecting the future. It is a group process which encourages knowledge exchange and development of mutual deeper understanding of central issues important to the future of your business. The goal is to craft a number of diverge stories by extrapolating uncertain and heavily influencing driving forces. The stories together with the work getting there has the dual purpose of increasing the knowledge of the business environment and extend both the receivers and participants perception of possible future events. The method is most widely used as a strategic management tool, but it is also used for enabling group discussion about a common future.https//zeniahospitality.com/Scenario_Planning.htmlTypically, the scenario planning process is as followsRecognize people who will put in a wide range of perspectivesWidespread interviews/ seminar about how participants see big shifts coming in civilization, finances, politics, technology, etc.Huddle or group these views into associated patternsGroup draws a list of priorities (the best ideas)Sketch out irregular pictures of the future based on these priorities (stories, rough scenarios)Further work out to comprehensive impact scenarios (establish in what way each scenario will concern the business)Recognize early warning signals (things that are indicative for a particular scenario to unfold)observe, appraise and review scenariosSome traps to keep away from in Scenario Planningtreating scenarios as forecastsconstructing scenarios based on too simplistic a difference, such as optimistic and pessimisticfailing to make scenario global enough in scope.failing to focus scenarios in areas of potential impact on the businesstreating scenarios as an informational or instructional tool rather than for participative learning / strategy formationnot having an adequ ate process for engaging executive teams in the scenario planning processfailing to put enough imaginative foreplay into the scenario designnot using an experienced facilitator.https//zeniahospitality.com/Scenario_Planning.htmlFive Forces AnalysisThreats of new entrantsBargaing BargainingPower of power ofSuppliers buyersThreats of stockpile productsThreats of substitute productsCompetitiveRivalryThreats of new entrantsAny business organization always feel threat from new entrants in the market so as Reckitt Benckiser feel the same worldwide.Bargaining power of suppliersIn the modern world the manufacturer does not hold ultimate power like before and now the suppliers enjoy the power to bargain.Bargaining power of buyersNow a days the buyers or consumers are the king in the modern business concept and they also enjoy the bargaining powerThreats of substitute productsThere is another threat that a company feels and that is when the substitute product come into the market.Competitor AnalysisReckitt Benckiser in Bangladesh is leading the market in their respective brands while the other marketers are not in close competition. For example dettol is being considered the preferred brand in antiseptic category. Another brand called Lizol is hugely growing brand in floor cleaning agent and most surprisingly this brand is just a year old in Bangladesh market. therefore Bangladesh has been proved to be a better market for them where competitors are less threatened to them.RecommendationIn consequence to the overall information analysis I have recommended some suggestions for the Reckitt BenckiserAs the people started thinking of one world concept,so the understanding of the global market is very important for any business recognise understanding of cross boarder culture, religion etcTechnological enhancement has created a new dimension in consumer taste and preferencesInnovations can create a new demandKeep eye on creating a stronger bond with the consumerKnow your s trength and weakness and act accordinglyConfront the threats and take corrective measuresShould have concentration on the relationship between the company and employeeBusiness is now more socializing rather than making profit, so CSR would be an ideal act. closureIn this assignment I have discussed so many points on Reckitt Benckiser and their business phenomena around the world. In Bangladesh Reckitt Benckiser has made a remarkable step in the business world. Bangladesh is always a better place for any business. Though Reckitt Benckiser around the world has taken certain programs as part of their social responsibility but still they are need to invest in Bangladesh keeping in mind the social context. RB is committed to environmentally sound and sustainable business. . Reckitt Benckiser has seven outstanding department that has enhanced the performance of the organization.Reckitt Benckiser has a phenomenal team worldwide who are continuously stretching their arms in achieving the go al of the organization and helping in improving the lifestyle of the people around the world. Thus Bangladesh has been proved to be a better market for them where competitors are less threatened to them.

Queen Elizabeths Use of Imagery and Language in The Doubt of Future Fo

Queen Elizabeths Use of Imagery and Language in The doubt of Future FoesQueen Elizabeth persuades her subjects to be faithful and discourages her foes from the pursuit of her throne in the stark imagery of The Doubt of Future Foes. Elizabeth uses the three appeals of successful argument to burn fear and respect in those that may attempt to challenge her position as Queen. The Queen captivates her audience with solid logical arguments and dramatic threatening talking to musical composition establishing her credibility as a fearless powerful leader, utilizing the logos, pathos, and ethos methods of persuasion. Queen Elizabeth uses an imperative courageous voice to evoke emotion in her audience, all the while presenting a solid logical persuasive argument to discourage the encroachment of her territory by power hungry foes.By establishing a stark authoritative tone Elizabeth persuades her audience to obey her, thus effectively employing the pathos method of persuasion. The Queen ta rgets her audiences emotions in hopes of discouraging any future foes from challenge her position on the throne. Elizabeth speaks to her prideful and ambitious audience of potential rivals from a pedestal making haughty threats and criticisms to breed fear and submission. In the last deuce lines of the poem Elizabeth makes the most staggering threat of all, My gray-headed sword through rest shall first his edge employ/ To poll their tops that seek much(prenominal) change of gape for future joy. Although not normally prone to violence, Elizabeth proclaims her thirst for the blood of those that seek to challenge her. The Queen uses courageous, combatant language like that of rusty sword blades and headless enemies, to spawn feelings of fear and frighten her foes into accor... ...ower is futile. The same joy that clouds the mind of eager men turns sour and forces them into repentance. Hollow pride and ambition is wretched lived and only brings heartache and woe. Elizabeth presents an argument with a logical flow men covet power, coveting is punishable men who covet will be punished. The poet uses her intelligence and munificent position to express her disgust towards covetous subjects in an argument that displays solid logos, pathos, and ethos aspects. Queen Elizabeth makes harsh emotional appeals through her use of imagery and language. Paired with pretty poetic language and solid logic is the voice of a powerful queen struggling to cement her position as ruler of her loyal subjects. It is the well-developed, neat arguments and persuasive tools that make The Doubt of Future Foes as harrowing today as it was during Elizabeths reign.

The Second Amendment of the Constitution Essay -- 2nd Amendment Constit

The Second AmendmentA well regulated militia, being necessary to the security of a free state, the right of the people to exert and give way arms, shall not be infringed.This timeless phrase, the Second Amendment of the United States Constitution, is an enduring example of the principles and ideals that our country was founded on. With this statement, the founders of this country explicitly and perpetually guaranteed the American individual the right to keep and bear arms. An incomparably crucial element of this countrys origins, the Second Amendment and the rights it guarantees have proved vital to the growth and success of our nation. The Second Amendment has often been the consequence of debate, and over the years varying speculations and interpretations of its intended meaning have forced this significant phrase into a controversial spotlight. Many Americans question the importance and genuineness of the Second Amendment, claiming that it is outdated and invalid. An increasi ng number of people feel that the Second Amendment should be fully eradicated from the Constitution, and new restrictions outlining firearm ownership should be implemented. Furthermore, in improver to questioning the validity of the phrase, numerous people question the literal meaning of the Second Amendment. Through critical analysis of the text itself, including tedious speculation of grammar and punctuation, many ...

Amazon.com :: GCSE Business Marketing Coursework

Amazon.comIn 1994, Jeffery Bezos noticed an important statistic about the Internet -- the fact that its usage was growing at 2300 percent a year. He was quick to grow a part of such rapid growth he began selling books on-line. He chose books over the vast number of products that could be sold on-line because of their volume. at that place were 1.5 million English-language books in print and 3 million books in all languages worldwide, while the mammothst physical bookstore in the world only carried 175,000 of the 1.5 million titles. Bezos make several decisions while starting his company all of them seeming to be wise unmatcheds. For example, although it would seem unimportant for a virtual logical argument, he was very discriminating in choosing a good location to start his business. He decided on Seattle a place with lots of technical talent, near a large number of books a nice place to live, and most importantly, it was in a small state -- to avoid customers having to pay sales tax due to the businesss presence in that state. Amazon.com was launched in July 1995. Sales picked up rapidly. By the end of 1996, its revenues reached $15.6 million, which was three times larger than the revenues of a large Barnes & Nobles superstore. The firm act to expand and revenues continued to increase to a whopping $147 million in 1997. Despite the growth and huge revenues that Amazon.com made, the company still had net losses for 1996 and 1997. Bezos seems to comport a good feel of the market. He has several services and functions that cater to the needs of the customers. His number one focus is customer service. Every decision, change, or learning that he makes is based, he claims, on making things better for the customer. After learning about Bezos technological and operational advances and efficiency, as well as his number one concern to satisfy the customer, one would wonder why his company is still experiencing loss year after year.

Divorce :: essays research papers

Some say time heals every last(predicate) wounds, and I would have to agree with them in some situations. When I was eight or nine, I went through some subject I thought I would never get over. My parents divorced.They had been fighting for awhile, but I never thought that they would actually separate. Then the day after New Years my mammy left. I was in shock. My older brother left with her. Soit was only my dad, younger brother, and me at the house now. My mom move into a hotel for awhile, before finding an apartment. My older brother just moved out all together, he did notwant to deal with things.It was in truth tense between everyone for a long time. My parents did not actually divorceuntil a year after they separated. It was a bitter dispute. They fought for every little thing they could get. The fight became very expensive, forcing my dad to move my brother and I fromour large home in suburbia to an apartment in the city. My mom also moved but she movedfurther away, in fact all the way down to Texas City from Dallas (where we used to live).Not too long after that the workforce battles started. I think this was what was hardest onmy brother and me. My mom was awarded custody first, forcing my brother and me to moveafter being in a new-sprung(prenominal) school and all for only tether months. After about a year and a couplemoves my dad was awarded custody. For the next few years my brother and me bounced fromhouse to house, new school to new school, having to start fresh each time. Finally after aboutfive years of fighting my parents came to a compromise. They separated my brother and me. I moved in with my dad in Houston, and my brother moved in with my mom in Dallas. I have now lived with my dad for about three or four years. It was hard adjusting at first, but once I had life has become better. My brother took awhile to adjust also.

Discuss the pessimism that Golding and Garland present in the novels :: English Literature

Discuss the pessimism that Golding and Garland present in the novels Lord of the Flies and The Beach. Show how both(prenominal) writers have a pessimistic military position to human nature. Discuss the pessimism that Golding and Garland present in the novelsLord of the Flies and The Beach. Show how both writers have apessimistic attitude to human nature.Lord of the Flies was written in 1954, a time when commercialisationwas not an issue and media hype only had subtle effects on society. The Beach was written in 1996, Ameri stool globalisation had begun andthe media played a massive part in society. The antithetical timesaffect the novels in different ways. For example the technologicaljargon language used in The Beach is very different to the StandardEnglish used in Lord of the Flies. twain novels ar similar in some ways yet different in others, althougheither way they always have hints of pessimism. One of the ways thenovels are different is genre. The Beach at first seems to be travelwriting, so the reader expects to learn about the journey and cultureof the back-packing land of Bangkok, yet the main(prenominal) character Richardtravels to an isolated island, where there is a lot of differentcultures and races and no one shares the same value systems,traditions, customs or beliefs so the genre seems careen slightly.With Lord of the Flies its apparent at first that Golding may havebeen influenced by the novels Robert Louis Stevensons TreasureIsland, Daniel Defoes Robinson Crusoe and R. M. Ballantynes CoralIsland. every last(predicate) are castaways novels. There is a reference to CoralIsland the officer who finds the boys nods Jolly good show. Like theCoral Island. Golding wrote Lord of the Flies in 1954 after the waras a realist answer to The Coral Island. In the 20th century book wefind the same two characters, Jack and Ralph both stranded on anuninhabited island without adult supervision. Their reaction tofreedom and the unknown is absolutely differe nt from Ballantynes twoyoung adventurers. Instead of bringing civilization, they createchaos, nemesis and death. The different reaction Goldings charactersillustrate a novel for the more mature reader as an adventure novel,which confounds the readers first expectations.The or so obvious resemblance between the novels is the setting andisolation. Although at first glance the islands seem idyllic, bothwriters plant seeds of evil, within the description of the paradise socracks can be seen.In Lord of the Flies personification is used to describe the idealsetting palm fronds would whisper, this creates a sense of calm.Again the image of looker is shown through the use of a metaphor to